Content, Film/Video

President’s Choice Insiders Report

Project details

Category

Content, Film/Video

Each seasonal Insiders Report for Presidents Choice is huge. Tv Spots, then :15, :10, :06 online videos and across all social. There’s Digital Display, Experiential, all store signage and at it’s core a 32 page book that is given away in store. It’s a huge undertaking and by a long way the biggest single project I’ve ever worked on. And it had to be done twice a year.
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Summer :30


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Holiday :30

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PC Insider’s Report front covers over the past few years.

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