HSBC – ‘What is wealth?’
One of four short films about how HSBC Premier customers view wealth. Again, HSBC is seen as not just understanding the financial needs of their clients, but also their clients long term aspirations and ambitions. Each film touches on very specific Premier audience manifestations of wealth – early retirement, the second home, education for your children overseas and leaving a legacy. The idea is that we do more films and create a library, which HSBC can use globally.