Mackenzie Investments was launching a new suite of Exchange Traded Funds (ETF’s) into the market. Essentially it was a new product launch and an important one. Principally aimed at advisors the launch encompassed a multi media approach. TV, Print, OOH, TSA’s, Digital boards, Digital Display Media, Page takeovers, Pre-roll, video content, landing pages, collateral, placement domination – you name it.

 

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