Project details
Category
Content, Digital, Film/Video, Social
Campaign across all media launching the new, hand-tossed in Italy, pizzas. Playing around with a classic 1990’s (or 80’s?) song and reinventing it in a newer, cooler tune. We also tweaked the concept to become a cool tiktok ASMR.
Not included here is a whole raft of signage that guided the customer through the store. Some lovely die-cuts and tasting stations also featured heavily in this hugely successful campaign.
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TV Spot
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tiktok treatment